Tensor Engineering came to us with a unique situation. They were already known as the worldwide leader in bridge detailing. Tensor didn't need a campaign designed to get new clients; they needed a campaign that would impress the clients they already had.

We went to work on revamping the image of the company. We first started with updating their logo, business cards, and stationary supplies. Since Tensor was a multi-faceted company, we needed to design a capabilities brochure that could display the different technical approaches to bridge detailing. Once the print design was established, we moved on to the interactive part of the campaign. We created a website and an interactive business card CD-ROM. In addition to these changes, we helped Tensor to create a unique promotional gift, which stumped even the best engineers!

The campaign was a huge success and has not been changed since.